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WINDSOR, CT – September 30, 2024 – Windsor Federal Bank, a trusted community institution for over 88 years, is proud to announce the launch of its refreshed brand identity. While the Bank has updated its look with a fresh and modern design, its commitment to serving the local community with the same customer-first focus and values remains unchanged.
“Same Bank, Same Values, New Look” is the messaging that has been featured prominently across the Bank’s advertising efforts, including billboards, social media, and print ads. The message reinforces that while Windsor Federal Bank has a new look, its core mission of providing personalized financial services that put customers first remains unchanged.
Windsor Federal Bank is one of only 500 banks in the country that is owned by its customers. This unique structure allows the Bank to focus exclusively on the needs of the individuals, businesses, and communities it serves. “Everything we do is focused on what matters most to our customers,” said Luke D. Kettles, President and CEO of Windsor Federal Bank. “Our new brand reflects the evolution of Windsor Federal, but at our heart, we are the same community bank that’s been here for decades, providing personalized service, building lasting relationships, and supporting the local community. We’ve modernized our look to better align with the future vision of our bank, but we will never compromise our values. As a mutual bank, we prioritize people, not profits.”
The updated brand features a sleek new logo, refreshed color palette, and redesigned website that enhances the user experience for customers accessing online banking and financial services. These changes aim to bring a more dynamic and seamless banking experience, while maintaining the personal touch that Windsor Federal Bank is known for.
The new logo is designed to illustrate Windsor Federal Bank’s role as a convener of financial success for individuals, businesses, and the community. Each triangle within the logo symbolizes these three pillars, coming together to form a unified, forward-thinking institution committed to mutual benefit and growth.
“The three triangles in the logo are a visual reminder that everything we do is focused on helping these groups succeed together,” adds Kettles.
As part of this rebranding, the bank will also roll out new signage at its branches and launch a digital and social media campaign to engage with the community, reinforcing the message that Windsor Federal Bank is moving forward while staying true to its values.
About Windsor Federal Bank:
Windsor Federal Bank has been a cornerstone of Windsor and the surrounding communities since 1936. With a deep commitment to customer service, Windsor Federal offers a full range of personal and business banking services to meet the needs of individuals, families, and local businesses throughout Connecticut.
